Visual Engagement Mechanisms to Promote Representation & Partnership - Robert Gordon University

Discussions with students confirmed a high awareness of RGU’s existing ‘You Said, We Did’ poster campaigns, and indicated a preference for visual forms of communications to impart key messages. In recent years concerted efforts have been made to build upon this existing branding and to use visual media to convey short statements on RGU’s partnership ethos, strategic priorities and recurring aspects from student feedback. Importantly the new visual formats allow greater context to be provided on issues that the university and union are working in partnership on.

In Session 2015/16 specifically this approach has been developed further via a series of ‘story board’ video clips:

Representation at RGU

To encourage students to consider representative opportunities and demonstrate the value placed on representative structures and the ethos of partnership which RGU aspires to.

Partnership at RGU

This video builds on the activity of the Student Partnership Agreement (SPA), and recognises that over recent years RGU’s approach to student engagement has continued to evolve to recognise the value of partnership working between students and staff; in many cases extending formal representation mechanisms in meaningful ways to identify shared priorities for enhancement activities.

Feedback indicates that students welcome the videos as a tangible indication of the importance placed on representation and partnership, as well as an indication that their views are being listened to and actioned where possible.

Future planned clips will include further detail on actions taken in response to student feedback during the session, and a depiction of representational structures/opportunities.

Videos are promoted across various electronic platforms including via: email to staff/students, social media, plasma screens, screen savers, RGU:TV etc. To view please visit the: DELTA Vimeo page


For further information, contact:

Name – Kirsty Campbell

Role - Project and Quality Coordinator

Email –

Phone – 01224 262158

Item Number:227